traxstudio.ai Privacy Policy
Last updated: 11 November 2026
In brief
TRAX AI BV operates the website traxstudio.ai. We collect contact details submitted via the contact form, as well as website usage data via Google Analytics. We use this information to respond to your enquiries and to understand how the website is used. We do not sell your data. You may request access to, correction of or deletion of your data at any time.
1. Who we are
This website is operated by TRAX AI BV (RPR Antwerp, company number BE 1039.054.397), whose registered office is situated at Kwikstaartlaan 3, 2610 Antwerp, Belgium. Email: contact@traxstudio.ai.
For the purposes of the GDPR and any other applicable data protection legislation, TRAX AI BV is the data controller for personal data collected via this website.
2. What we collect
- Contact form — Name, email address, company, role and the situation chosen from the list. Directly from you, when you submit the form.
- “Join us” form — First name, last name, email address, your message and your CV if you attach one. Directly from you, when you send your application.
- Website usage data — Pages viewed, device/browser type, approximate location (based on IP address), referring site. Automatically, via server logs and Google Analytics (see Section 4).
3. Why we use it, and our legal basis
- Responding to your enquiry — Legitimate interest (carrying out our business) / steps taken prior to entering into a contract at your request.
- Reviewing your application — Steps taken prior to entering into a contract at your request.
- Understanding and improving the use of the website — Legitimate interest, within the framework of a compliant cookie consent mechanism.
Our legitimate interest in these two purposes is to operate and promote our consultancy business in a proportionate manner, without unduly infringing your rights. You may object at any time to processing based on legitimate interest (see Section 8).
4. Cookies and tracking technologies
traxstudio.ai uses Google Analytics (GA4) to understand how visitors use the site (pages viewed, approximate location, device/browser type, referring site). No other analytics, advertising or marketing tools are currently active on the site.
Google Analytics places cookies and similar identifiers on your device in order to collect this browsing data, which is then processed by Google. We do not pass on any personally identifiable information (such as your name or email address) to Google via Analytics. Google may use this data for its own advertising purposes if these features are enabled (see Google’s page “How Google uses information from websites or apps that use our services”).
As analytics cookies are not strictly necessary, they require your prior consent under the ePrivacy regulations applicable in Belgium and the EU. traxstudio.ai features a consent banner that allows you to choose whether or not to accept analytics cookies.
If you prefer not to be tracked at all, you can also use browser extensions or settings that block analytics scripts, regardless of the consent banner.
5. Who we share your data with
We use third-party service providers to operate this website and our marketing activities: our hosting provider/infrastructure provider, our management tools (email, CRM, notifications), and Google (via Google Analytics; see Section 4). These service providers process data only in accordance with our instructions or in accordance with their own data processing terms. The full list of current recipients is available on request from contact@traxstudio.ai.
6. International transfers
Google Analytics is operated by Google LLC, a company based in the United States. Google LLC is self-certified under the EU–US Data Privacy Framework (DPF), which is recognised by the European Commission as providing an adequate level of protection for this type of transfer. You can request a copy of the applicable safeguards from contact@traxstudio.ai.
7. Retention
Enquiries submitted via the contact form: retained for as long as is necessary to respond to your enquiry and follow it up, then deleted or anonymised.
Applications: retained for the duration of the recruitment. If your application is not successful, it is deleted no later than two years after we receive it, or sooner if you ask us to.
Website usage data: retained only for as long as is necessary for the purpose for which it was collected, in accordance with the retention settings for our Google Analytics account.
8. Your rights
Under the GDPR, you have the following rights:
- Access to the personal data we hold about you
- Rectification of inaccurate data
- Erasure of your data (subject to statutory exceptions)
- Restriction of or objection to certain processing operations, including those based on legitimate interest
- Withdrawal of consent at any time (for example, withdrawal of consent to analytics cookies), without affecting processing that has already taken place
- Complaint to the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit, www.autoriteprotectiondonnees.be)
To exercise any of these rights, please contact us at contact@traxstudio.ai. We will reply within one month.
9. Changes to this policy
We will update the “Last updated” date above each time this policy is amended, and will publish a summary of the changes. In the case of substantial changes (those affecting the way we use your personal data), we will inform those who have made a request directly (for example, by email), rather than relying on you to check this page periodically.
10. Contact
If you have any questions about this policy or your data, please contact: contact@traxstudio.ai.
11. Language clause
This document is available in French, English and Dutch. In the event of any conflict or discrepancy between the versions, the French version shall prevail.